The Penguin update targeted "web spam". Impacted about 3-percent of Web queries – especially those with "unnatural" links. Site owners are scared. Again.
Penguin Update SEO
About those "unnatural" links: in Google's eyes, unnatural links might have been those that a company purchased, or those resulting from a link exchange where the company may have been getting a large number of incoming links that were not targeted to its market.Regardless, the net result of the Penguin update is that site owners are scared, yet again. They are afraid that whatever they do is going to be "wrong," that Google's not going to like it, and that they'll be popped by yet another animal in algorithmic update form in the future. Penguin Update SEO So here Heather gets into what the industry is saying about how to deal with the Penguin update, and how to move forward without fear. Here's what the industry is saying… Pulling quotes from three different industry sources, Heather notes (and you can see) that the quotes are very similar in that they all discuss content:
"Blog more and blog regularly: Writing content that is useful for end users will not just increase your reader base but force search engines to crawl, index, and rank your site. After all, engines need good content just as badly (to be relevant to their searchers) as you need their "free" traffic."
- Bob Tripathi, founder and chief marketer at Instant E-Training, as reported in Search Engine Watch.
This first quote makes the direct correlation between "writing content that is useful for end users" and your site rankings.
"The thing about great content is that it will generate links. But more importantly, great content will add more value to your site's visitors. Just be sure to promote your new content. Encourage your visitors and customers to share your content and products." Read to survibe from penguin Click Here
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